DAVID BOWIE IS, V&A
studio HB were commissioned by lead designers 59 Productions along with Real Studios in creating an exhibition that gives an insight into the way the Bowie muse and creative processes have been shaped and evolved over the last 50 years. We had access to the David Bowie archive, which had over 75,000 historic pieces to select from. The Observer described it as being 'riotously cluttered and pleasantly bewildering' which we think would live up to Bowie's promise of instability.
studio HB worked closely with SP Graphics to achieve a new print process of UV gloss printed digitally. It was a method that worked well in harmony with the subtle David Bowie Is texts, specifically written by renowned music journalist Paul Morely.